Public Relations Course
Chapter 1: Digital Communication

1.1 Social Media

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IN THIS LESSON

Overview

Social media helps promote the team, share updates, and engage with the community.

  • Posting regularly with consistent branding

  • Platforms like Instagram, TikTok, and X (Twitter)

  • Writing engaging captions and using hashtags

  • Sharing competition results and outreach

  • Interacting with followers and other teams

  • Following school and team guidelines